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September 6, 2017

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Mahindra & Mahindra launches new tractor brand Trakstar from Gujarat arm

Aug 28, 2017 02:17 PM IST | Source: Moneycontrol.com

NEW DELHI: Mahindra & Mahindra today renamed its joint venture with the Gujarat government, Mahindra Gujarat Tractors, as Gromax Agri Equipment Ltd while also launching a new brand, Trakstar, under the partnership.

M&M renames Mahindra Gujarat Tractors, launches a new brand ‘Trakstar’

August 28, 2017 02:17 PM IST

Mahindra & Mahindra (M&M), the world’s largest tractor manufacturer, has renamed Mahindra Gujarat Tractors as Gromax Agri Equipment as it lays greater emphasis to grow the business with the launch of a new brand of tractors.