Mahindra & Mahindra launches new tractor brand Trakstar from Gujarat arm
Aug 28, 2017 02:17 PM IST | Source: Moneycontrol.com
NEW DELHI: Mahindra & Mahindra today renamed its joint venture with the Gujarat government, Mahindra Gujarat Tractors, as Gromax Agri Equipment Ltd while also launching a new brand, Trakstar, under the partnership.
M&M renames Mahindra Gujarat Tractors, launches a new brand ‘Trakstar’
August 28, 2017 02:17 PM IST
Mahindra & Mahindra (M&M), the world’s largest tractor manufacturer, has renamed Mahindra Gujarat Tractors as Gromax Agri Equipment as it lays greater emphasis to grow the business with the launch of a new brand of tractors.