M&M launches new tractor brand Trakstar from Gujarat arm

ET Bureau | Updated: Aug 28, 2017, 13:48 IST

New Delhi, Aug 28 (PTI) Mahindra & Mahindra today renamed its joint venture with the Gujarat government, Mahindra Gujarat Tractors, as Gromax Agri Equipment Ltd while also launching a new brand, Trakstar, under the partnership.

​Mahindra & Mahindra to introduce third tractor brand Trakstar, targets 30-50 hp market

ET Bureau | Updated: Aug 28, 2017, 02.48 PM IST

Mahindra & Mahindra, the world’s largest tractor maker in terms of volumes has taken a new strategic direction in the domestic market by renaming its subsidiary with the Gujarat Government from Mahindra Gujarat Tractors Limited to Gromax Agri Equipment Ltd